The village of Asaka is the first of the 26 villages in the Immsouane region to get taps installed to each home. All other villages use wells or a communal tap that fills each family's individual cistern. Within the next few years, all villages will have the same ease as Asaka. With this added convenience, the citizens naturally used more water than they did in previous years. Why is this a problem? Morocco is in the middle of one of the worst droughts in its history - this year, it only rained once.
There is a huge disconnect between use and scarcity. It will only worsen once all Immsoune villages have the Asaka water system.
The Moroccan government is beginning to take notice. They've hired consultants & experts to analyze the best ways to manage the current and future water crisis. "Discover a new supply of freshwater! It will save the country!" Good try. There's an untapped supply right in front of them - conservation.
But one can't convince a group of people to save water with just goodwill, guilt, or doomsday scenarios. It's a frustrating reality. People need to be incentivized. And the easiest way to do that? Money!
Hichem and I will spend the next 4 weeks paying families to conserve. We'll measure the effectiveness of these incentives while framing water conservation as a profitable commodity similar to gold. In the long run, we would want this to be a weapon in the Moroccan government's water scarcity solution regiment. "Woah Brent, you lost me there. I kinda get what you're doing - paying people to save water - but all that other stuff doesn't make much sense. Help me out?" Sorry, I can't get into the details until after we've finished our report.
Keep rockin the free world.
Brent
P.S.
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| Forest fire! Our hair was covered in white flakes from the burning trees. |
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| A typical business meeting always involves cheesy poses. |
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